Vivid Montage, a beauty and wellness brand under Darim Biotech, reports that its children’s dietary supplement, ‘All Pure Multi-Vitamin Gummies,’ has exceeded cumulative online sales of 100,000 units as of September 2023, following its launch in November 2022. This product is establishing itself as a flagship offering in the brand’s children's health supplements category.
Part of the 'All Pure' line, these gummies were developed with a focus on providing essential nutrition for growing children while ensuring convenience in daily consumption. The design philosophy emphasizes minimizing unnecessary additives while maximizing core nutritional components.
The gummies contain ten functional ingredients, including vitamin C, zinc, and niacin, which are crucial for various bodily functions. Zinc supports normal immune function and cell division, while vitamin D is vital for bone formation and maintenance. The B vitamins contribute to energy production and metabolism. Additionally, vitamins C and E, along with selenium, are included for their antioxidant properties to protect cells from oxidative stress.
Considering the nutritional intake standards for children aged 3 to 8 years, the recommended daily dosage is set at two gummies. Recognizing parents' concerns about additives in daily consumed products, the formulation adheres to a ‘6 Zero’ design, omitting sugar, fructose, synthetic flavors, emulsifiers, stabilizers, sweeteners, and colorants. Instead of sugar and fructose, the gummies use fructooligosaccharides and isomalt oligosaccharides to provide sweetness.
The gummies feature berry ingredients such as blueberry and cranberry, presented in a chewable heart-shaped format, which enhances their appeal to children and ease of consumption.
Currently, the product is available through major online channels and large pharmacies, with ongoing inquiries for further placements in both online and offline distribution channels based on its domestic sales performance.
A representative from Vivid Montage stated that the importance of children’s nutritional supplements extends beyond merely the nutritional content, emphasizing the significance of consistent daily consumption. The company plans to continue monitoring consumer feedback to maintain product quality and expand its sales channels.
