NARS, a modern makeup artistry brand, executed the backstage makeup for designer brand LIE at the 2027 S/S Seoul Fashion Week. This partnership emphasizes how LIE's bold and contemporary designs resonate with NARS's pursuit of free beauty.
The theme of LIE's 2027 S/S collection, titled 'Second Skin: Filtering Light,' explores the duality of light as both a source of life and a means of leaving marks on the skin. It examines how light can be filtered, selected, and adjusted, presenting clothing as a 'second skin' that delicately harmonizes between light and the body.
NARS extended this collection’s message through makeup, focusing on achieving a healthy, radiant skin appearance enriched with the essence of light, complemented by eye makeup that reflects dynamically based on light angles. The 'Light Reflecting Foundation' was particularly instrumental in enhancing the skin's innate vitality while promoting a luminous finish from any angle.
To realize the concept of 'light' as interpreted on the runway, NARS utilized a range of products, from skincare to the 'Light Reflecting Foundation' and 'Infallible Liquid Blush.' The NARS Skin Light Reflecting Skincare Collection laid the groundwork for a hydrated skin base, while the foundation’s layering preserved the skin's texture, ensuring a smooth and clean canvas that added dimension and vitality under runway lights.
Another focal point of the overall look was the Icy Prismatic eye makeup. The newly launched 'Sparkling Seduction Liquid Eyeshadow' contributed a bright and intense shine, creating dazzling dimensionality around the eyes. This layer of light emphasized the cold and transparent gloss stemming from varied light reflections and refractions.
On the lips, restricted saturation was achieved with 'Afterglow Lip Balm' and 'Explicit Lipstick,' focusing on a glossy finish that balanced the textures of skin and eye makeup, enhancing the overall aesthetic coherence.
Each season, NARS engages in backstage makeup at Fashion Week, reinterpreting the core message of the collections through its artistry. At the 2027 S/S Seoul Fashion Week, NARS translates the theme of 'light' from the collection into beauty looks, showcasing the harmonious beauty between fashion and makeup.
