Neopharm, a beauty and healthcare company led by CEO Kim Yang-soo, has announced that its sensitive body dermal solution brand, Derma:B, will participate in a collaboration campaign with CJ Olive Young and Sanrio Characters. This initiative showcases limited-edition products featuring the character 'Pochacco'.
The campaign is themed 'OLIVE YOUNG City Log' and will run until September 30, including participation from a total of 81 brands with 321 product offerings. Derma:B has prepared two special products that incorporate Pochacco designs and merchandise.
First, the 'Derma:B Deo-Fresh Biome Balance Body Wash 500ml Double Pack' includes two 500ml bottles, a Pochacco shower glove, and two refill containers. The 'Derma:B Fresh Body Lotion 500ml Pack' also comes with a Pochacco pouch.
During the promotional period leading up to September 30, various purchase benefits will be available for the two limited-edition products, with discounts of 29% on the Deo-Fresh Biome Balance Body Wash Double Pack and 25% on the Fresh Body Lotion Pack compared to regular prices.
Physical stores will also feature Derma:B’s Pochacco promotions. Selected Olive Young locations will carry the special products, including a pop-up event at 'Trend Pot by Olive Young Seong-su' from August 29 to September 13, and at the first floor 'Trend Fountain' from September 6 to September 30.
A representative from Neopharm noted, 'We expect this campaign to convey Derma:B's expertise in body care in a more approachable way and to broaden our connection with younger consumers. We will continue to adapt to changing consumer preferences and market trends to enhance our brand competitiveness.'
Additionally, Derma:B offers a range of body care products that leverage Neopharm's independently developed ceramide and MLE® technology, which mimics skin barrier structure, catering to diverse needs from moisturizing to cleansing.
