Witch's Factory Launches Low-Stimulation Cleansing Products for Sensitive Skin

As the popularity of dermatological procedures and professional skin care increases, there is growing interest in products designed to care for sensitive skin before and after these treatments. This demand has led to a heightened focus on cleansing products that reduce friction and soothe the skin during the cleansing stage.

In response, global beauty brand Witch's Factory has launched two cleansing products, 'Azulene Hyaluronic 2X,' officially on September 7, aimed at managing sensitive skin experienced after skin treatments.

The 'Azulene Hyaluronic 2X' line features azulene, renowned for its calming properties, targeting skin affected by daily environmental stressors and sensitive after procedures. The focus is on low-stimulation cleansing and soothing care to provide comfort to users.

The flagship product, 'Azulene Hyaluronic 2X Soothing Jelly Cleanser,' transforms from a jelly texture into fine micro-bubbles upon contact with water. Notably, it encapsulates azulene—four times stronger than Cica—at a size 2,500 times smaller than pores, which bursts during cleansing for rapid soothing of sensitive skin.

This product not only provides soothing effects post-laser and device treatments but also offers immediate cooling sensations while enhancing moisture retention and improving tightness immediately after cleansing, ensuring a comfortable finish.

Additionally, the 'Azulene Hyaluronic 2X Serum Oil Cleanser,' containing 80% skin-beneficial ingredients, allows users to experience soothing and hydrating effects in a single cleansing step. Its serum-like texture reduces friction during the cleansing process, while effectively removing waterproof makeup, sunscreen, fine particulate matter, and impurities from the pores.

A representative from Witch's Factory stated, “With an increasing number of consumers experiencing dermatological procedures or professional skin care, there is a rising interest in managing sensitive skin daily. The cleansing process, which is repeated daily, can impose stress on the skin in sensitive states. Our new product is designed to maintain cleansing power while minimizing skin friction and irritation, leveraging azulene’s rapid calming abilities.”