Daleaf, a women's haircare and styling brand, has achieved remarkable success with its LPT Repair Haircare Set, which reached the top position in the real-time rankings on Qoo10 Japan during the major discount event, MegaWarai.
Qoo10, operated by eBay Japan, caters primarily to trend-sensitive women aged 10 to 30 who are enthusiastic about Hallyu culture. The quarterly MegaWarai event is recognized as a pivotal occasion for driving the sales growth of K-beauty brands.
As of 8 AM on September 2, 2026, the LPT Repair Haircare Set ranked first in the hair category on Qoo10, while also securing sixth place in the overall beauty rankings, underscoring strong consumer interest and product competitiveness in the Japanese market. This achievement reflects not just a temporary spike from the promotion, but is based on nearly four years of sustained consumer engagement and brand recognition in Japan.
Daleaf has expanded its presence in the local market by offering products tailored to address various hair concerns and care needs of Japanese consumers. The brand has effectively turned consumer interactions into significant interest in its products.
The LPT Repair Haircare Set features a selection of five products, from which consumers can choose any two to create a custom set. This flexibility allows consumers to tailor their haircare routines based on their individual hair conditions and concerns, resulting in positive reactions from Japanese consumers.
A representative of Daleaf stated that this success is rooted in the sustained attention and trust built with consumers over the past four years. The brand aims to continue enhancing its competitiveness by reflecting the needs of local consumers through tailored products and content.
