The French contemporary niche fragrance house Juliette Has A Gun has unveiled its new fragrance, 'Purple Trouble Eau de Parfum (EDP)', which features a sensory combination of wild blackberry and a bold twist of red chili pepper.
Juliette Has A Gun reinterprets Shakespeare's tragic character Juliet as a modern and free-spirited woman. Founded by perfumer Romano Ricci, the brand showcases distinctive fragrances that break away from traditional perfume conventions, encouraging individual expression through unexpected ingredient combinations and witty storytelling.
The newly launched Purple Trouble EDP is a fruity musky scent centered around the rich and vibrant essence of wild blackberry. It opens with the sweet, juicy aroma of blackberry, enhanced by the surprising spiciness of red chili pepper, showcasing the wild and free-spirited allure of the fruit. The scent is rounded off with ambroxan and musk, leaving a soft, modern trail.
Romano Ricci aims to express the abundant texture and wild liveliness of blackberry through Purple Trouble, introducing red chili pepper as an unexpected 'twist' to complete the vibrant and provocative character of the fragrance.
The bottle design visually represents the bold contrasts of the fragrance. It features a glossy gradient from purple, reminiscent of deep blackberry juice, to a striking red color, embodying the unexpected combination of blackberry and red chili pepper.
